Topic: Marketing


Social cloisters and fake news: The challenge to politicians and marketers

January 10, 2017

Singles’ Day phenomenon sets sights on going global

November 21, 2016

The art of the dumpling: Lessons from Din Tai Fung

September 27, 2016

Pokémon Go: A game-changer for Nintendo?

August 3, 2016

Assessing the impact of the Great Singapore Sale

June 22, 2016

Riding the K-wave: Takeaways from Korea’s pop culture boom

April 24, 2016

Love at first sight? Understanding how we judge beauty

March 7, 2016

All shopped out? How price promotion affects enjoyment

December 15, 2015

Taking us for a ride: The fallout from VW’s emissions cover-up

October 22, 2015

The rise and fall of Angry Birds: Falling fowl of success

October 16, 2015

Brands and the value of sport sponsorhip

June 18, 2015

An HR strategy for service excellence: Five pointers from SIA

April 20, 2015

Cause and effect: Why proximity matters in product effectiveness

March 9, 2015

Case study: Behind the Banyan Tree

March 1, 2015

Rethinking service in the banking industry

August 1, 2014

Effective referral reward programmes in the digital era

June 10, 2014

Why cost effective service excellence isn’t an oxymoron

June 5, 2014

Survival of the fittest

January 9, 2014

OSIM and the use of celebrity marketing

November 25, 2013

India: Conquering the chaos

September 10, 2013

Big data: What’s the big deal?

June 3, 2013

Why it works to put customers second

May 27, 2013

Case study: Suki Group serving up success

January 23, 2013

Star power: Does it sell?

January 23, 2013

Retail therapy: Knowing your market

November 28, 2012

Case study: Delivering on service

November 16, 2012

5 tips for successful digital marketing

October 23, 2012

Unmasking the Chinese consumer

October 5, 2012

Connecting with digital marketing

October 4, 2012

Success through small wins

August 2, 2012
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