Topic: Marketing


Marketing success and the minimalist lifestyle

April 24, 2018

Keeping up with the copycats

February 27, 2018

Dollars, digits and data: The disruption of marketing

November 22, 2017

The small data challenge for big retailers

November 17, 2017

Why superstitious buyers fall prey to scams

September 26, 2017

Disrupting marketing: Tech and the business of selling

September 25, 2017

Success without strategy: The Xiaomi paradox

July 26, 2017

Saving Orchard Road

June 22, 2017

Getting a grip on bike-sharing

June 14, 2017

S8 glitches put Samsung credibility in the spotlight

May 24, 2017

Can airline overbooking be a win-win?

April 19, 2017

A bum deal for airline passengers

April 13, 2017

Amazon delay shows challenges of SE Asia e-commerce

April 13, 2017

Social cloisters and fake news: The challenge to politicians and marketers

January 10, 2017

Singles’ Day phenomenon sets sights on going global

November 21, 2016

The art of the dumpling: Lessons from Din Tai Fung

September 27, 2016

Pokémon Go: A game-changer for Nintendo?

August 3, 2016

Assessing the impact of the Great Singapore Sale

June 22, 2016

Riding the K-wave: Takeaways from Korea’s pop culture boom

April 24, 2016

Love at first sight? Understanding how we judge beauty

March 7, 2016

All shopped out? How price promotion affects enjoyment

December 15, 2015

Taking us for a ride: The fallout from VW’s emissions cover-up

October 22, 2015

The rise and fall of Angry Birds: Falling fowl of success

October 16, 2015

Brands and the value of sport sponsorhip

June 18, 2015

An HR strategy for service excellence: Five pointers from SIA

April 20, 2015

Cause and effect: Why proximity matters in product effectiveness

March 9, 2015

Case study: Behind the Banyan Tree

March 1, 2015

Rethinking service in the banking industry

August 1, 2014

Effective referral reward programmes in the digital era

June 10, 2014

Why cost effective service excellence isn’t an oxymoron

June 5, 2014
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